DopaLead + DopaNet: How Anthropic India Is Building India’s Highest-CTR Hyper-Local Classified Platform

Published: November 2026 · By: Anthropic India

Local businesses in India have long struggled with one fundamental problem: how to reach high-intent customers in their exact neighbourhood without burning money on broad, low-conversion advertising.

DopaLead, built by Anthropic India (Anthropic Softwares Pvt Ltd), solves this by combining a precision hyper-local classified platform with the patented DopaNet WiFi monetisation network. The result is an ecosystem engineered for the highest click-through rate (CTR) in the world for local advertising.

Key Numbers:
• 5 Lakh+ SMEs Targeted
• 300+ Cities Covered
• 20 Major Metros
• 190 Tier-2 Cities
• 5 Million+ DopaNet Users (with BSNL)

What Is DopaLead?

DopaLead is Anthropic India’s hyper-local classified business discovery and lead generation platform. Unlike traditional national classified portals that dilute relevance, DopaLead is built for extreme geographic precision.

Every listing is geo-verified. Users discover businesses that are actually nearby and useful right now. The platform is live at dopaleads.in and is designed to onboard more than 5 Lakh SMEs across 4 states, 20 major metros, and 190 tier-2 cities — covering a total of 300+ cities.

The DopaNet Advantage: Turning Free WiFi Into High-Intent Leads

DopaNet is Anthropic India’s patented (20-year protection from 2022) app-based WiFi monetisation platform. It allows institutions and ISPs to provide free unlimited internet while generating continuous revenue through non-skippable, hyper-local advertisements.

When a user connects to a DopaNet-powered network, they see relevant local ads from businesses listed on DopaLead. Because the audience is captive, location-verified, and actively using free internet, engagement rates are exceptionally high.

“DopaNet + DopaLead creates the highest CTR environment in the world for hyper-local discovery and WiFi monetisation.” — Anthropic India

Through strategic collaboration with BSNL, DopaNet is scaling toward a 5 million+ user base. Every free WiFi session becomes a qualified discovery moment for local SMEs on DopaLead.

Why This Combination Delivers the Highest CTR

• Captive Audience — Users are already on free WiFi; ads are non-skippable.
• Hyper-Local Relevance — Only businesses in the immediate vicinity are shown.
• Direct Action CTAs — Call, WhatsApp, and navigation buttons convert impressions into real leads.
• Extreme Affordability — CPM rates between ₹50–₹500 make premium visibility accessible to even the smallest SMEs.

Scale and Coverage

DopaLead is engineered for national expansion while maintaining hyper-local density:

• 20 major metros for high commercial density
• 190 tier-2 cities where SME opportunity is massive and competition is lower
• 4 states with deep, defensible coverage
• Total footprint of 300+ cities
• Target of 5 Lakh+ verified SMEs

The live platform can be explored at dopaleads.in. Parent company details and the full product suite are available on the official Anthropic India website.

Benefits for Businesses, Users, and Partners

For SMEs: Guaranteed visibility to high-intent local users, measurable leads, and the most affordable hyper-local advertising model in India.

For Users: Free unlimited internet via DopaNet + instant discovery of verified nearby businesses.

For Institutions & Partners: Convert WiFi from a cost centre into a revenue asset through the Anthropic Partner Network.

How to Get Started

Businesses looking to get listed and start receiving leads can visit dopaleads.in or contact Anthropic India sales at sales@anthropic.in or +91-831-356-889.

Institutions and ISPs interested in deploying DopaNet can explore the full platform details on anthropic.in.

Conclusion

DopaLead and DopaNet together represent a rare combination: patented infrastructure, extreme geographic precision, and a captive high-intent audience. With 5 Lakh+ SMEs targeted, 300+ cities in coverage, and a 5 million user base expanding through BSNL, Anthropic India is building what may become the highest-performing hyper-local advertising ecosystem in the country.

Explore DopaLead live: dopaleads.in
Official company site: anthropic.in

DopaLeads Blog site: DopaLead Blog

---

© 2026 Anthropic Softwares Pvt Ltd. DopaLead and DopaNet are products of Anthropic India.

Anthropic - Announces DopaNet WiFi monetization platform

 After nearly a decade of relentless innovation, Anthropic Group India is thrilled to announce that DopaNet, our patented WiFi monetization platform, is ready to hit the market. Designed to transform any internet connection into a revenue-generating ecosystem, DopaNet is set to redefine connectivity for businesses, public spaces, and communities across India and beyond.

A Journey of Innovation

Since 2017, the Anthropic Group has been working tirelessly to develop DopaNet, a groundbreaking solution that combines connectivity, hyper-local advertising, and governance messaging. Our team, led by experts with decades of experience in telecom and AI, has secured a Government of India patent for this technology, ensuring its uniqueness and reliability. After years of rigorous testing and refinement, DopaNet is now market-ready, poised to empower ISPs, businesses, and public institutions with a sustainable, revenue-generating model.

What Makes DopaNet Unique?

DopaNet turns any internet connection—be it broadband, 5G, or satellite—into a self-sustaining platform. By integrating our patented router and app, users gain access to high-speed, unlimited WiFi supported by non-intrusive ads. This innovative approach not only provides free internet access but also generates revenue through hyper-local advertising and governance messaging.

Patented Technology: Approved by the Government of India, ensuring cutting-edge innovation.

ISP-Agnostic: Works seamlessly with any internet connection, from broadband to 5G SIM.

AI-Driven Advertising: Leverages machine learning for real-time ad personalization, boosting engagement by up to 40%.

Hyper-Local Targeting: Delivers ads tailored to local audiences, ideal for smart cities, campuses, and public spaces.

Real-Time Analytics: Cloud-controlled dashboards for performance tracking and optimization.

Why Now?

With India’s digital economy booming, the demand for accessible, high-speed internet is at an all-time high. DopaNet addresses this need by offering a scalable, cost-effective solution that benefits both providers and users. Our platform is perfect for deployment in hotels, transportation hubs, educational institutions, and rural areas, aligning with initiatives like Startup India and Startup Karnataka.

Ready to Transform Connectivity

DopaNet is more than just a WiFi solution—it’s a movement toward smarter, sustainable connectivity. After years of development, we’re excited to bring this game-changing platform to the market. Whether you’re a business looking to enhance guest experiences or a government body aiming to promote welfare schemes, DopaNet is your answer.

A Call for Collaborative Evaluation Need For Transforming India's Examination Grading System

Introduction:

The current examination grading system in India places a strong emphasis on competition and individual achievement, often creating an atmosphere of negative rivalry among students. However, the time has come to recognize the value of collaboration, teamwork, and leveraging each other's strengths for collective progress. In this blog post, we will delve into the need for a collaborative grading system in India's education landscape, proposing a framework that values teamwork and collective growth alongside individual performance.

The Pitfalls of the Competitive Grading System: While the competitive grading system has its merits, it can also have detrimental effects on students' mental health, fostering a cutthroat environment where the focus shifts from learning to outperforming peers. This approach can hinder the development of vital skills such as teamwork, empathy, and cooperation that are essential in real-world scenarios.

The Power of Collaboration:

In today's interconnected world, success is increasingly tied to the ability to work collaboratively and synergize diverse talents. A collaborative grading system not only aligns with this reality but also nurtures skills that are vital for holistic personal and professional growth. Encouraging students to collaborate allows them to learn from each other, bridge knowledge gaps, and collectively achieve better results.

Introducing the Collaborative Grading Methodology:

The proposed collaborative grading methodology offers a balanced approach, combining individual achievement with the benefits of teamwork. Under this framework, exams would be evaluated differently, with 80% of marks retained from the traditional evaluation and the remaining 20% coming from the collaborative scheme.

Here's a breakdown of the proposed methodology:

1.            Team Formation: Students would be grouped into teams of 2 to 4, comprising a mix of individuals with varying levels of expertise and abilities.

2.            Aggregate Percent Contribution (10%):

•             10% of marks would be allocated based on the team's collective performance.

•             This metric promotes teamwork, encouraging students to help one another succeed.

3.            Growth Index (10%):

•             Another 10% of marks would be awarded based on the growth index, measuring improvement relative to previous examination performance.

•             This metric encourages students to support their peers' growth and uplift the entire team.

Advantages of Collaborative Grading:

1.            Holistic Skill Development: Students would hone skills like communication, cooperation, and problem-solving through collaborative efforts.

2.            Reducing Negative Competition: By focusing on collective success, the pressure to outperform peers would diminish, fostering a healthier academic environment.

3.            Inclusivity: The collaborative approach accommodates students of all calibers, promoting a sense of inclusivity and reducing educational disparities.

4.            Real-world Preparedness: Collaborative learning mirrors real-world scenarios, preparing students for collaborative workplaces and interdisciplinary challenges.

Conclusion: The shift from a competitive to a collaborative grading system holds great promise for India's education landscape. While the competitive approach has its merits, embracing collaboration can revolutionize how students learn, interact, and grow. The proposed framework, which allocates a portion of marks for teamwork and growth, aligns with the changing demands of the modern world. By fostering teamwork and collective success, we can contribute to a more balanced, inclusive, and forward-looking education system that prepares students not only for academic excellence but also for success in life beyond the classroom. 

OpenSource - Signal (IM) Advantages over WhatsApp

From a couple of days, I could see a lot of messages on WhatsApp about WhatsApp security/privacy issues. I find all these strange because, is it that WhatsApp was not accessing your location, gallery, contacts list before? Is it possible for any app to give you all features without getting the permission of all these? Whats have changed anything in terms of security recently , any new security issues found with whats app?  Nothing has changed, messages are circulated in WhatsApp to move out of WhatsApp, enough proof that they don't read your messages. I can also see that people are bothered about data sharing their private data . what data they will share if at all, it will be your travel patterns to suggest you best places, it will be your purchase and spending pattern so that they can suggest you certain brands, not more than this. I don't think it's harmful. as anyway Google does it today it uses your location, suggests you so many things .. many do this, this  is how freeware business model runs.  Suddenly I see a lot of people are getting bothered about WhatsApp Security and Privacy Policy. I haven't seen any potential security incidents in the last couple of years. It's quite stable. Now the question is,  is it not necessary to move to Signal? I see the Big Advantage to move to Signal as Signal being "Open Source " This is the Strongest reason for me to move to Signal, not any security/Privacy -related reason. Let me explain what it means and how it's going to be a paradigm shift, Why  Only Signal why not Telegram, hike or IMO, etc. 

Open Source: It's community-driven software, it's not proprietary code not owned by any commercial organization, and it runs on donations. It means If all WhatsApp users move to Signal which is open source, software companies have access to the code base of Signal, it means that we can start integrating messaging of Signal with all other local apps, their will strong integration between social media and other business Apps, 

We can integrate Cars with Signal, Fridge, TV washing machine, Create Service bots. One can see the full paradigm shift of Social media and Business App integration. 

It's also possible to have personal Signal Servers As well as General Signal Server, We can Add features we want to it and make it available for our Group.

Let me explain what it means -- We can change Signal App to Add a feature and   distribute it, a feature like Auto delete some messages or reminders of something. 

If the signal is integrated with my CAR I can send a message to the car-like "Turn on AC I am coming" and Car can send back , "Low on Air " , "Low on Fuel Cant go till you Destination " to you Signal IM 

So Car companies will do their customization, educational technology companies will do their   Like  

Anthropic Software Pvt Ltd  Works in Education Technology Automates full Educational operations like Examination, Time Table, Leaves, Scheduled Classes. If we integrate it to Signal to our TrueGuide Teacher App, when the teacher creates an examination, a message to signal can be sent saying you have an exam on this date, when Management setups meeting, a signal message can come to all teachers. Or if there is a Signal institution group with any messages saying Setup Exam from 10:30 to 11:00 to Xth Class of Science, Anthropic App automatically can create an exam and set it up. 

This is going to be exciting. But moving to non-open-source IMs is not going to change anything. 

As everyone is encrypting messages ("End to End") Encryption. Everyone can provide any feature. But Open Source is the Key ...

PSUDO-TECHNICAL TECHNICAL INSTITUTES

PSUDO-TECHNICAL TECHNICAL INSTITUTES

                  This is very much spoken topic , when it comes to fresher from engineering colleges. Many Big software players have written harshly about it, I remember reading WIPRO, INFY, IBM quoting that 70% of engineering graduates are not employable. Even after such harsh words,I have not seen any kind of concern towards such comments from engineering college managements, I started talking about it to many colleges, 5 years before when i was planning for a startup, and i was having keen interest in building business model around it at the same time solving very important problem of engineering students quality, which is directly related to employment of students and the same time Good input to IT Industry. But then i left hope as i seen , many of them(Management , Principal and Staffs)   were not passionate about the field itself , secondly  most of them didn't understand the field, it was more depressing to see managements were not bothered about the problem, they were ok as long as institutions were running and  getting fees .If some management had willingness of doing something exceptional they didn’t  get support from Principal and Staff.  This way I concluded very soon , it’s difficult to convince  to Principal & Management when they are short sighted/less passionate and not bothered about doing anything exceptional , in fact most of faculties and principals , don’t wanted me to take it forward because they don’t wanted any possibility of any additional work/responsibilities  on their capable shoulders. 

    I switched to product development  started working into digital City , Mobile Communication , Stock Market and other research topic, I needed manpower so I choose engineering fresher only as obvious choice of startup, to my surprise it worked very well , a good scalable architecture and good product management resulted into good transformation into these freshers , they build very good capabilities , in short span of time , where we never engaged in any kind potential of hand holding or  class room teaching, all we did was guiding them to learn while working on real time project turned them to very good technical assets . Most of juniors in my startup are from Non-IT background and some are having good amount of backlogs & year backs. Students are always ready to give their time, effort and required funds. Even after this we see engineering students come out with lowest or no  technical density , There is nothing wrong to conclude these are institutions, Management  and teachers who have miserably failed to produce they are supposed to.   One of my product is into academic automation which made me to retouch engineering institution, where I had to gather some technical requirements about Accreditation, I was so impressed about Accreditation norms and enforcement which up to some extent tries to make sure that institutions are taken on TASK, but unfortunately these guys manage to execute Accreditation process as mere formality mostly on paper, get Accredited.  

What made me to write this blog? Recently I read newspaper, AICTE have sort of declared some institutions as under performers, if they scrutinize properly I don’t think any institutions will fall into ideal category. At the same I have not seen even govt trying to screw them more or help them making it possible. The Schemes like Digital India or Elevate-2018 will have no meaning if our fresh graduates are psudo-technical with only technical degree. An ITI certificate holder will at least have skills to earn their basic needs; where as our engineering graduates and engineering colleges are completely dependent on industry. And producing low or non performing output (Students) Some engineering colleges have managed to keep their reputation only because of their relationship with MASS RECUITERS; such institutions are considered as GOOD institutions. The Whole problem is Parents and Students have no attitude of question to these institutions, these institutions don’t have pressure of accountability towards producing engineers, they are only limited to produce academically qualified graduates at the same time I have seen some engineering professors who have industry background and enthusiastic but this count is less than 0.1%.

    Ideally Technical institutions are supposed to research work on most of pending items, especially those topics for research which industry don’t pick up due to business reason , contributing to open source , creating frameworks like Android , Java , Netfilter , Raspeberry Pi , VOIP , UPI , UPNP , Beacon , USB , Sockets  etc etc.. I feel these kind of contributions are suppose to come from engineering institutions as Industry will focus on commercial preposition instead of contribution and research . Researches should be carried away by technical institutions and they should be measured based on their contribution instead on infrastructure or anything else. As part of formality technical institutions have setup INCUBATION CENTER , which is repeatation of class rooms .  Govt should focus and allocate extra funds on supporting startup which is interested in building business model, interested in research in joint operation with institutions, it should be strictly followed.

ISNT EASY TO UNDERSTAND IF THESE INSTITUTION DO WHAT THEY ARE SUPPOSE TO DO PROBLEM OF EMPLOYABILITY, AND  RECRUITEMENT  WILL BE SOLVED , INFACT THE SITUATION WILL REVERSE NOW INSTITUTIONS ARE SPREADING HANDS INFRONT OF INDUSTRY FOR RECRUITEMENT  BUT IT WILL BE REVERESED IF THEY DO WHAT THEY ARE SUPPOSE TO DO .

IF INSTITUTIONS ARE NOT DOING WHAT THEY ARE SUPPOSE TO DO , THEY WILL BE FORCED TO DO . AS SITUATION OF EMPLOYABILITY IS DECREASING WHICH IS ALSO SLOWING DOWN THE ACCELERATION OF INNOVATION AND DEVELOPMENT . THIS PRESSURE WILL BE KEEP ON INCREASING DAY BY DAY . ITS IMPORTANT TO TAKE THESE THING SERIOUSLY BY ENGINEERING INSTITUTIONS .  

Aadhar Security Compromised

                         
                                          Another case of Cyber security ,  I am not surprised though.  IT industry is still trying to shape up various security models for DATA and Networks etc..  The way retail market is accepting technology , resulting in sudden rush of uneven technological adaptation and growth ,  we are surely going to face huge security issues , as we ( IT industry ) one or other way trying to find some models and trying bring out solution in it own pace.  So this is Global Situation .  Unfortunately security is very complex topic and not cleanly understood by large segment of industry.

While designing Security system of Softwares , we need understand some basic things .

Security is all about being unpredictable . Concept of standard security , is conflicting . anything which is known to all ( standard ) cant be secure.   Aadhar got compromised , so its data will leak , misused . If it can happen with Adhar it can very well  happen with your software which you are using in your business , schools . Leaked data can be misused or sold , or can be used against you.

Please be vigilant while choosing software solution . Consider security , scalability , architecutral flexibility to extend  while choosing ..


I dont want to get into deep technical details about security and suggest big list of boring literature.

Thanks for reading.

WannaCry & ATMs

WannaCry & ATMs:

Ransomeware has created havoc in the market .Every news channel, news paper almost everyone spoke about it. But worst part of it was, most of the information received through TV channels, print media were misleading .  In fact it was added to panic, as if nothing like this existed before in the cyber security world. 

WannaCry (ransomeware) exploited one of the available vulnerability in the Windows OS i.e., through SMB (port 445 and 139).  Let me don`t get into its technical details and confuse further like others. In fact what made me to write this blog is, hardly any news paper or news channels, gave information to user which can help to stay them protected from wannaCry or similar attacks to common people. Moreover what surprised me is, when I heard that even some of ATMs were shutdown because of this worm.  It was an utter shock to me. Lets understand how this wannaCry works in simplest possible manner. 

SMB protocol is used to share the files over network which runs on port 443 and 139 and in Windows this is default service, hence these ports are always open. So, for LAN users this is open gate always (with some user level authentication as security measure)   and wannaCry penetrates through this door in your PC (!@#$#@#$#@ with some known vulnerability in handshake ) . 

Let me equate with the real time example for non-techies: 

In your house you have multiple rooms, and you need to communicate across rooms frequently hence you have kept the door open all the time within rooms, since you consider this as internal matter within your house, you find its okay to keep these doors open connecting to each room.  But what happens if some outsider gains access to your home somehow (pretending something), he will be still able to use this open door to do anything.

                       Here wannaCry is an outsider, opened doors are same as port 443 and 139, and your home is same as the internal network or LAN and each rooms within home are like Laptops and PCs. 

What can be the lay man solution to this, about someone who is making use of this open door facility within a house upon someone somehow entering in the house? 

1. Try prohibit this person entering in house (which is difficult, as you can be just careful but can’t be annoying to every guest by suspecting them). 

2.  Put a lock on these doors till this guy is caught. 

Similarly users can do following to stay protected. 

1. Apply a firewall rule in PC to block these ports till you upgrade with security patch or apply the same in immediate router.  , this same as putting lock on doors till thief is caught. 

2. Install Linux OS, access windows File system through it (If you want to continue using internet and still stay unaffected confidently) in that case you can confidently ignore this ransomeware.
Opting Linux is like there is FREE option to move into your home in high security zone anyway where possibility of such event is very very rare. As Linux has default infra structure to prohibit, monitor or repair such things etc. etc.. 

And above remedies are ordinary, and even a fresh security engineer knows about it. 

Let me come to ATMs now. 

1. Most of ATMs which are deployed are white labelled licenses ( which means these are general products and can be labelled anything like SBI, HDFC etc.. ) it means underlying software is same in every ATM. Hence it mean problem in one ATM machine, then it exists in every other ATM machines.  

2. This is Bizarre now, most of ATM runs Windows OS with no security patch updates, which makes it more unsecure than our Home PC, and on the other hand we have Linux Operating System. 

   a. Which is open Source (Free License). 

   b. More stable, robust and secure.

Hence choosing/demanding Linux OS based ATM is matter of basic understanding and low cost too.

Its known fact that most of us, generally don’t consider cyber security at priority while choosing software (as we think we need security only for commercial transactions, lol), that’s the reason our evaluation criteria doesn’t involve most important aspects besides Functionality, while choosing a software product for our business. Hence besides functionality following considerations are important. 

1. Security 

2. Robustness 

3. Scalability 

4. Performance. 

5. Extendibility.

As every Software company can provide given functionality someway, it’s important also to consider above aspects at the same time.

What we learn from this episode? (While choosing software for your business):

1. Choose Linux based server side technologies (which makes it more secure, robust and less cost) and also legally safe and lowers the cost.

2. Try to consider closed system if possible.  Which is not exposed to wider audience unnecessarily?

3. Ask Questions about network protocols used, and see if those protocols have history or have possibility of threats, and see if alternate is possible for your application.

4. Find out how robust, scalable and performance oriented designed software system is!!!

Why it’s important to consider above points?

1.       Either way your data is important to you. It might be of any type, You definitely don’t want any ransomware to encrypt and ask ransom money to decrypt the same.

2.        Threat is not only ransomeware this is a very small example of number of threats/attacks or worms exists.  It just doesn’t makes sense to ignore it.  So don’t take a chance.  

Finally Security consideration is necessary if you don’t; worms like ramsomeware will force you to do that….